What Is Industrial Design?

What Is Industrial Design?

Industrial design is the work behind every product you have ever picked up. The shape, the weight, how it looks, how it feels to use. Someone figured all of that out before it was made. That is what an industrial designer does.

At its best, industrial design finds the simplest possible solution. Not simple as in easy, but simple as in nothing wasted. The most sophisticated products are usually the ones that look like they should have always existed. Good proportion, considered form, nothing added that does not need to be there. That restraint is actually harder to achieve than complexity.

journal works at the intersection of aesthetics, materials & manufacturing. Understanding how a material behaves, how it can be formed, finished & joined, is what allows a design to be both beautiful & buildable. This is what the applied arts have always been about: bridging the gap between what looks right & what can actually be made. journal applies that thinking to every project.

The balance between how something looks & how it works is not a compromise at journal. Form & function are worked out together from the beginning. A well proportioned product that is also engineered correctly & manufactured from the right materials becomes something people genuinely want to own, use & keep. That is the goal every time.

journal is based in central Auckland & has designed products across a wide range of categories & clients, with work that is award winning & patented here in New Zealand. The studio covers the full process from concept through to manufacture.